Case study Apps & AI
All projectsBerger My Colour
A mobile app that helps customers preview paint colours in a room before making a choice.
Overview
A paint swatch tells only part of the story. Berger My Colour helps people imagine how a colour will feel in a space, bringing paint discovery into an interactive mobile experience.
We brought app design, AI visualisation and development together around a simple journey: explore a shade, see it in a room and compare the possibilities.
Specifications
- Client
- Berger Paints India
- Platform
- Mobile app
- Experience
- AI colour visualisation
- Services
- App design · AI visualisation · Development
Features
Room previews
See paint choices on an interior or exterior before deciding on a shade.
The visualiser keeps the room and the colour choices together. Colour exploration
Browse shades and combinations while keeping the room in view.
Explore shades and combinations with the room still in view. A palette from a photograph
Use colours from photographs and everyday surroundings as a starting point.
From a photograph to a palette.
See the experience in motion.
OFFICIAL PRODUCT FILM / 01:00Read the film description
The product film introduces Berger My Colour, demonstrates paint choices on interior and exterior room images, shows colour combinations and a colour picker, and ends with an invitation to download the app.
Architecture
A high-level view of the My Colour experience: room imagery and paint choices come together in visualisation, helping customers preview and compare colours in context.
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